Halide includes advanced exposure tools like zebras and waveforms that you can’t get in the default camera app.
“A feature cannot just be ‘to-do’ and done - there are a lot of steps in between and there was no way for me to do that in an orderly or a neat fashion, so it got really messy really quick, and then I just resorted to pen and paper.” So he created his own app, Tasks, which was built around offering the kinds of sub-tasks and filtering that he was looking for. “When I started, as a to-do list, it gets really messy very quickly,” Yusuf says. Mustafa Yusuf, the developer of to-do list app Tasks, tells The Verge he was motivated to create his app because the default iOS Reminders app just didn’t have the features he wanted. We were two friends that loved photography and our dream was to make a camera app that was perfect for us,” says de With. “When we launched, Halide was a passion project. One way to reach an audience, though, is simply by making apps that add the features you yourself were looking for.
“We try to target our products to a market that Apple would be foolish to chase” The key is standing out: creating a better, richer experience than the more pared-down default apps provide, by offering apps with more advanced, unique, or different features than Apple’s vanilla alternative. And yet, despite those challenges, many alternative apps have not only survived, but thrived in the cutthroat world of the App Store. That leaves developers like Thomson in a tough spot, forced to simultaneously work with Apple to be distributed through its App Store, while still trying to outdo Apple’s own default apps with smaller - sometimes even one-person - teams. It also has a huge home-field advantage for most of its apps, setting them as the default, with no way to change to any other option (something that the company is currently dealing with in a number of antitrust cases).
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After all, Thomson doesn’t just have to sell customers on the idea of paying for a calculator app he has to convince them to spend $10 on his app in a world where Apple already offers its preloaded Calculator app for free on every iPhone and Mac.Īpple bundles each iPhone with over 35 applications, spanning web browsing, email, weather, clock, calendar, camera, music, and virtually every other major part of the phone. Since then, he’s rewritten the calculator app multiple times to feature new UI changes, ported it to the iPhone, Apple Watch, and Apple TV, and maintained it for the Mac over the decades.īut PCalc’s popularity - let alone financial success - is an unlikely one. James Thomson started developing PCalc in 1992 as a way to learn to program for the Mac.
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